Email marketing services have been around for decades. As part of online marketing, email marketing is still the most effective marketing strategy today in terms of Return on Investment (ROI).
Around 3.9 billion people globally used email in 2020. This number is estimated to grow to 4.48 billion by the year 2024, according to a study by Statista. As a result, businesses that use email marketing keep the costs down while building a loyal customer base, wider brand recognition, and increasing sale