Why E-Mail Marketing should be your business strategy

Email marketing services have been around for decades. As part of online marketing, email marketing is still the most effective marketing strategy today in terms of Return on Investment (ROI).

Around 3.9 billion people globally used email in 2020. This number is estimated to grow to 4.48 billion by the year 2024, according to a study by Statista. As a result, businesses that use email marketing keep the costs down while building a loyal customer base, wider brand recognition, and increasing sale

Why Email Marketing is Necessary?

  • Email marketing’s ROI is $42 for every $1 spent, according to Litmus’s State of Email 2020 research (source)
  • 78% of marketers have seen an increase in email engagement over the last 12 months, according to Not Another State of Marketing 2020 research conducted by HubSpot. (source)
  • 81% of B2B marketers use email newsletters for content marketing, as the Content Marketing Institute study in 2020 found. Furthermore, 31% of B2B marketers voted email newsletters as the best medium to nurture leads. (source)
  • With these figures alone, you can see that email marketing remains the king of all marketing even today.
  • However, it’s important to note that the best results come by implementing the technological advances in your email marketing strategies.

Best return for investment marketing strategy

  • It’s far from being dead, and there are still advances being developed for this decades-old marketing tool.
  • To get the best value out of email marketing, we recommend going with a service that has all the contemporary features.
  • Sure, you can build an email without the modern drag and drop tools, but missing out on automation sequences, email list segmentation options for targeted emails, and so on can seriously damage your potential revenue.
  • Not to mention the additional time it all takes to put together or even do manually.